Clickbait, the latest project of The Poetry Society of New York, is a blog designed to shamelessly attract attention to poetry. Using devices typically reserved for online “clickbait” like listicles, how-to’s, trending topics, SEO, hashtags, hyperlinks, hyperbole, sensationalism, puff, and fluff, the poets at The Poetry Society of New York are having a little fun: creating literary content, criticism, and entertainment that reaches outside the established poetry community to encourage wider audiences for poets and their work. Think of us as poetry’s very own siren song—its spoon full of pixelated cotton candy.